In a world that has gotten overly serious about food there is one delicious treat that seems to be able to keep people smiling: JELL-O – the only snack made with 100% pure fun. Which is why our latest campaign has been all about how we “fun things up”.
Some people need the recuperating powers of JELL-O more than others.
Putting into words why one loves JELL-O is easier than you'd think.
If you think about it, it really boils down to how you look at life.
True story. My younger brother thought kindergarten was a painful, one day thing. Wrong.
This Super Bowl idea started the whole "Super Bowl Hi-Jack" Phenomenon. Rather than spending millions on one spot, we made millions fall in love with the brand.
Here's a couple of many instillations we did to show people the fun that comes with enjoying JELL-O
A Cambridge studied showed that the human brain can read any word, no matter how it's jumbled, as long as the first and last letter stay in their respective places. Here are two executions in a broader campaign we created for Jell-O Mix-ins.
Tasked with reinventing the brand, and every product within it, across the globe was a monumental task. And our team was up for it. It meant working closely and tirelessly with everyone across the board including a wonderful client willing to listen and take calculated risks. Here are a few pieces that elevated the brand, increased ROI, won more than a few awards and sent the stock in the right direction for the first time in quite a few years.
The only gift that makes all other bad gifts look good.
How do you show that feeling of freshness you get from body shaving without hanging on that expected gratuitous shower scene? Here you go.
Who better to talk about no longer shaving your body with a face razor, than men with no faces? Our audience loves EDM music. Their heroes are masked DJs. So we collaborated with three of the biggest, “DJs from Mars” and “Dr. Lektroluv." First, we released the original track “Aquatic dance of the DJs” on SoundCloud. Thousands of free downloads were gone in minutes. Next, they played it across the globe. Lastly, we dropped this video online. They loved it. Over 200 million times. And we sold out of razors. Totally. Completely.
The chase for perfection, no matter the goal, is never easy. In fact, at times it’s even harder to watch. The focal point of the “Perfect isn’t Pretty” Olympic Campaign is upon the truth of the journey, the sacrifice, and selfish dedication we all must make to continue to reach our best.
Gillette has spent millions and millions on creating razors that works on all men across the globe. These tactile posters had the feel of a 5 o'clock shadow while the paths left by the razor were smooth as silk.
I was fortunate enough to work on the “Live Richly” campaign for Citibank. A campaign that turned a once cold brand into one brimming with emotion and heart that was embraced by customers, the financial world, the advertising industry and even the art community (it is the first and only advertising campaign showcased at the MoMa.) From a bevy of billboards to film work directed by Errol Morris, it was an opportunity in creative writing that I'll never forget. Our tagline is something I try to live up to everyday.
Here are a few of about a hundred outdoor boards that reminded us all what we really should be investing in.
When Marriott merged with Starwood properties it became possible for guests to stay nearly anywhere in the world with them. Thus, their new tagline, "No matter where you go, you are here." Finally, one of those rare taglines that actually makes sense. Here's a few spots from a very robust campaign.
Finding your perfect film is like falling in love. One you're hooked, it's over. Uncover the genre that will make you fall head over heels at the Seattle International Film Festival.
'No Stank You!" is the most successful children's anti-smoking campaign...ever.
Rather than showing everything. Here's a quick synopsis why our campaign was so effective with the kids
When Minnesota reintroduced Baseball to the outdoors, what better way than with outdoor work that embraced the elements.
The player acts as a weather vane. Spinning at the slightest hint of wind.
the UofM is doing amazing things everywhere all the time. Here's just a couple.
TCF hadn't seen positive growth for years. Brand sentiment was as bad as BP during the oil spill. After we rolled out this new campaign, love for the brand took off like a rocket. Sure, some folks think the German guy is a bit creepy. But then again, he's supposed to be.
It's the lottery. It's fun. Don't overthink it.
So Fieneken.
The NYSE would't exist without the 2,800(ish) companies that comprise it. This tagline long copy proves the point in a fairly unique way.
Let the wind blow through your hair. even if you don't have much.
Only 1% of humanity knows the power of the genome.
Anytime is a good time to start financial planning. Here's a fun one that ran in the financial section of the WSJ.
Pandemic, you can lock us up, close our doors and throw away the “Let’s all get together” key. But you can’t kill our will to keep on keepin’ on.
Sometimes the night before ends up being today in a place you don't know where. We put these in the back seat pockets of planes for those who wake up wondering, "What in the hellllll should I do next?"
One of my first ads done for a friend. Still dig it.
a B2B print ad explaining that Mother Nature is a cruel bird.
